Estimatics names Dan Macuga CEO

Estimatics LLC appointed Dan Macuga as chief executive officer on June 10, 2026, as the company looks to expand adoption of its AI-powered vehicle damage estimating products AE-PRO and TIPP. The move adds an executive with experience in marketing, growth strategy and automotive operations as Estimatics pushes deeper into dealerships, collision centers and repair shops.

Why it matters: - Estimatics is betting on new leadership to speed adoption of its AI-powered estimating and workflow tools in automotive retail and repair. - The CEO transition comes as the company aims to expand use of Advanced Estimatics-PRO, or AE-PRO, and Trade-In Protection Plus, or TIPP, across dealerships, collision centers, service departments and repair facilities. - The platform is positioned as a way to improve revenue capture, operational performance and customer satisfaction through vehicle damage assessment and operational integrations.

What happened: - Estimatics named Dan Macuga chief executive officer on June 10, 2026. - Macuga will lead Estimatics into its next phase, with a focus on accelerating product adoption and company expansion. - Bill Klehm, managing member of Estimatics, said Macuga is the right leader for the moment. - Macuga said he is excited to join Estimatics and help lead growth of AE-PRO and TIPP.

The details: - Macuga brings more than 20 years of executive leadership in global marketing, growth strategy, enterprise-scale operations and brand transformations. - Before joining Estimatics, Macuga founded DM Executive Consulting, advising CEOs, founders, boards and executive teams on high-growth strategy, communications, market expansion, AI-powered transformation and operational acceleration. - Macuga previously served as chief marketing and communications officer at USANA Health Sciences. - At USANA, Macuga helped scale revenue from $350 million to more than $1.2 billion over 18 years. - Macuga led a global team of more than 400 employees across 25 international markets at USANA. - Macuga started his automotive career at Chrysler Corporation, where he worked in retail sales and marketing, dealer relations and operational support across the Chrysler, Dodge and Jeep dealer network.

Between the lines: - Estimatics is pairing its AI product pitch with a leader who has both consumer brand scaling experience and automotive industry background. - The hire signals an emphasis on communication, trust and execution as the company tries to move from technology platform to broader market adoption. - Macuga also serves on the leadership council for Retail Tech Media Nexus, advising on AI and marketing technology strategy. - Macuga supports organizations and boards focused on leadership development, youth sports and Olympic athlete advancement.

What's next: - Estimatics is expected to use Macuga's background to push AE-PRO and TIPP further into the automotive retail and repair market. - The company will likely continue framing its AI platform as a tool for higher revenue capture and better operating performance. - Estimatics did not announce additional executive changes or product launch dates in the release.

The bottom line: - Estimatics is putting a seasoned growth executive at the helm as it tries to turn its AI estimating platform into a broader automotive workflow standard.